It sounds simple, but all too often I app owners overlook this. The average smartphone owner uses 10 apps per day and 30 apps each month.70% of all US digital media time comes from mobile apps.49% of people open an app 11+ times each day.21% of Millennials open an app 50+ times per day.There are 2.87 million apps available for download on the Google Play Store.The Apple App Store has 1.96 million apps available for download.Mobile apps are expected to generate over $935 billion in revenue in 2023.Use the research that I’ve identified in this guide to help you develop or improve your mobile app. If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps. That’s like saying, “People like to eat, so I’m going to open a restaurant.” You can’t develop an app based on this information alone. But that’s just barely scratching the surface in terms of the available data on this usage.

Sure, we know that people are using apps more than ever before. These two seemingly simple actions are what inspired me to write this guide. But in order to be successful in this space, two things need to happen. This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. What’s everyone doing on their phones? Well, 88% of mobile time is spent on apps. You might be reading this from a mobile device right now. We use our phones at work, at home, on the street, while we’re eating, in bed, and even in our cars. In fact, studies show that the average American checks their phone 262 times per day! That’s once every 5.5 minutes.

If you take a second to look up from your phone during the day, I’m sure you’ll notice that everyone else has their eyes glued to a mobile device as well. Now factor in the 1.14 billion tablet users worldwide, which a number that’s grown about 36% over the past six years. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future.

With over 6.3 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. Mobile App Download Statistics & Usage Statistics (2023)

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